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Crucis AdvisorsCrucisAdvisors
Night sky over dark Hill Country ridgelines

Est. 2013 · Austin, Texas

Focus on building
your business.We’ll help you get the deals closed.

Crucis Advisors helps technology companies win markets, build pipelines, and create enterprise value — without a full-time Sales VP.

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Founded
2013
In market
25+ yrs
Practice
Global tech
Based in
Austin

Core mission

Helping technology companies achieve their market and business development goals.

With expertise in tech’s global markets, Crucis solves the hardest sales and business development problems — kickstarting, supplementing, training, or creating the commercial organization a company actually needs.

Focus on building your company. We’ll help you get the deals closed — without that expensive Sales VP.

Expertise and services

The work.

All expertise

  • 01

    Market strategy

    Develop and execute the plan to enter, penetrate, and win a market — not a slide deck that sits on a shelf.

  • 02

    Pipeline and demand

    Build and grow deal pipelines with disciplined lead generation and true executive access.

  • 03

    International expansion

    Carrier, OEM, and enterprise entry across North America, Europe, and Asia.

  • 04

    Sales organization

    Recruit and vet sales talent. Implement process. Train the team that has to carry it.

  • 05

    Contracts and negotiation

    Complex relationship and sales contract creation, from term sheet to signature.

  • 06

    Fractional sales leadership

    Kickstart, supplement, or stand in for a Sales VP while the company gets built.

Fitting into your growth

Meet the company where it actually is.

Crucis is not a retained search, and it is not a junior bench. It is senior commercial leadership — principal-led, sized to the phase you are in.

Pre-revenue to first customers

Formation

The founder is the entire sales function. Every week on the road is a week the company is not being built.

How Crucis fits

Crucis takes the early conversations, sharpens the value proposition, and stands up the first pipeline so the CEO can return to the product, the raise, and the team.

Industry targets

Markets known from the inside.

Decades selling into operators, OEMs, and the platforms they depend on — not a generalist overlay on a market learned last quarter.

  • Telecommunications & wireless

    Carriers, MVNOs, and the vendors who sell into them.

  • Mobile, device, and OEM

    Handset, silicon, and the software that ships on them.

  • Conversational AI & voice

    Speech, assistants, and the platforms operators actually deploy.

  • Broadband & connected home

    Access, support, and the experience after the truck rolls.

  • Automotive & consumer electronics

    Embedded, aftermarket, and the long design-win cycle.

  • Enterprise collaboration & SaaS

    The rooms where IT, security, and the line of business have to agree.

Selected engagements

Companies Crucis has worked alongside.

  • Ozmo
  • Mio
  • Tessares
  • Viiz
  • Light
  • Single Digits
  • ClimaCell
  • Thingthing

Client news

Next conversation

Say where the company is. You’ll know quickly if this is a fit.

Request a conversation